Portfolio Details
Project information
- Industry: Restaurant Management
- Project Duration: 5 Months
- Team Size: 10
- Client Location: Dominica
Project Overview
A centralized platform for managing restaurant chains, including order processing, inventory management, menu updates, and delivery tracking. It supports online ordering, customer feedback, and analytics for business optimization.
Background and Strategic fit
- Background
- Strategic Fit
Managing multiple outlets involves complexities in order processing, inventory control, and consistent customer service. Fragmented systems can lead to inefficiencies and inconsistent customer experiences.
A centralized platform offers streamlined operations across all locations, ensuring uniform service quality and efficient resource management. This consolidation supports scalability and strengthens brand consistency.
Services Offered
#1
Point of Sale (POS) System Development
Creation of a centralized POS system for order processing and payment handling.
#2
Inventory Management Solutions
Development of tools to monitor stock levels and manage supply chains.
#3
Online Ordering Platform
Implementation of an online ordering system for takeout and delivery services.
#4
Customer Feedback System
Integration of features to collect and analyze customer reviews and feedback.
Client Goals
After a thorough understanding of the requirements, we decided to develop a sophisticated online customer portal that would:
- Centralize order processing and payment handling across all locations.
- Implement an inventory management system to monitor stock levels and manage supply chains.
- Develop an online ordering platform to facilitate takeout and delivery services.
- Collect and analyze customer feedback to improve service quality.
- Ensure consistent branding and customer experience across all outlets.
Solution Provided
We built a centralized digital infrastructure for restaurant chains to manage multiple locations efficiently. A robust Point of Sale (POS) system was developed to streamline order processing, payments, and inventory management. A mobile-friendly online ordering platform was integrated, allowing customers to place takeout and delivery orders seamlessly. A customer loyalty app with personalized rewards and promotions was created to improve customer retention. Additionally, a table reservation system and an analytics dashboard were implemented to optimize operations and enhance the dining experience.
Centralized POS System
Integrated a point-of-sale system across all locations.
Online Ordering Platform
Developed a system for takeout and delivery with real-time tracking.
Inventory Management Module
Monitored stock levels and optimized supply chains.
Customer Loyalty App
Created a rewards app with promotions for repeat customers.
Table Reservation System
Allowed customers to reserve tables online.
Analytics Dashboard
Provided insights into sales trends and customer behavior.
Digital Marketing Strategy
- Social Media Marketing (SMO) : Implemented Instagram and Facebook food promotions, boosting orders by 40%.
- Local SEO & Google Maps Optimization : Improved restaurant discoverability, leading to a 25% increase in footfall.
- Online Advertising : Ran Google Ads for takeaway and delivery, cutting cost-per-acquisition by 30%.
- Result : Significant growth in online orders and improved local brand recognition.
Technology Used
FrontEnd : React Js, HTML5, CSS3,, TypeScript for static typing
Backend : Node.js with Express.js for RESTful APIs, Python with Django for complex business logic
Database : MongoDB for flexible document-based storage, PostgreSQL for relational data modeling
App Development : React Native
POS System : Toast POS, Square
Others : Firebase, Stripe, Google Cloud
Results
- Improved Order Efficiency: The integrated POS system and real-time order tracking streamlined kitchen operations, reducing order delivery times and improving customer satisfaction.
- Boosted Revenue: The online ordering platform, along with mobile app integration, contributed to a boost in revenue by enabling seamless takeout and delivery orders.
- Better Customer Insights: The loyalty program and customer analytics dashboard provided valuable insights, enabling targeted marketing campaigns that improved customer retention.