Portfolio Details

Project information

  • Industry: Real State
  • Project Duration: 8 months
  • Team Size: 15
  • Client Location: Noida India
  • Engagement Model: Fixed Budget

Project Overview

A platform that enables property listing, buying, selling, and rental management. It provides advanced search filters, virtual tours, and secure transactions for real estate businesses and customers.

Background and Strategic fit

  • Background

    • The real estate industry is increasingly moving online, with buyers and renters seeking digital platforms to explore property listings. Traditional methods often lack efficiency and transparency, leading to a demand for comprehensive digital solutions.

  • Strategic Fit

    • Developing a platform that centralizes property listings, facilitates virtual tours, and streamlines transactions aligns with current market trends. This approach enhances user experience, increases market reach for sellers, and provides a competitive edge in the digital real estate landscape.

Services Offered

#1

Custom Web Development

Design and development of a user-friendly platform for property listings and searches.

#2

Mobile Application Development

Creation of mobile apps to facilitate property browsing and management on-the-go.

#3

CRM Integration

Implementation of customer relationship management tools to track leads and client interactions.

#4

Data Analytics

Utilization of analytics to provide insights into market trends and user behavior.

Client Goals

After a thorough understanding of the requirements, we decided to develop a sophisticated online customer portal that would:

  • Develop a user-friendly platform to streamline property listings and searches.
  • Enhance user engagement through advanced search filters and virtual tours.
  • Ensure secure and efficient transaction processes for buyers and sellers.
  • Integrate data analytics to provide insights into market trends and user behavior.
  • Expand market reach by offering a comprehensive digital solution for real estate transactions.

Solution Provided

To enhance the property search and buying experience, we developed a comprehensive digital solution, including a custom web platform with advanced search filters, a mobile application for real-time updates, and a secure payment gateway for seamless transactions. A virtual tour feature was integrated to allow buyers to explore properties remotely. Additionally, an intuitive admin dashboard was created to enable real estate agents to manage listings, track inquiries, and analyze user engagement efficiently.

Custom Web Platform Development

Designed and developed a user-friendly web platform for property searches and listings.

Mobile Application Integration

Created a mobile app for on-the-go access to property listings and real-time notifications.

Advanced Search Functionality

Implemented robust filters for location, price, and property type.

Virtual Tour Feature

Enabled immersive virtual tours to help buyers explore properties remotely.

Secure Payment Gateway

Established a secure system for deposits and transactions.

Admin Dashboard

Built a dashboard for agents to manage listings and track analytics.

Digital Marketing Strategy

  • SEO Optimization : Targeted local and high-intent keywords related to real estate, resulting in a 60% increase in organic traffic.
  • Social Media Campaigns : Promoted new property listings and virtual tours through Facebook, Instagram, and LinkedIn, generating a 45% boost in engagement.
  • Google Ads & Retargeting : Implemented PPC campaigns, leading to a 30% increase in qualified leads.
  • Results : Improved search rankings, increased inquiries, and higher conversion rates through lead nurturing strategies.

Technology Used

FrontEnd : React.js, HTML5, CSS3, JavaScript (ES6+), Bootstrap

Backend : Node.js with Express.js for RESTful APIs, Python with Django for complex business logic

Database : MongoDB for flexible document-based storage, MySql for relational data modeling

Mobile App : flutter

Payment Gateway : Razorpay

Others : AWS, Google Cloud, Firebase, Elasticsearch

Results

The client’s adoption of the cloud application improved customer experience and drove significant operational efficiency improvements.
  • Increased Lead Conversion : By incorporating an advanced property search system and real-time updates, the platform saw a significant increase in qualified leads, improving conversion rates for property inquiries.
  • Enhanced User Engagement : Virtual tours and detailed property listings led to a notable improvement in user engagement, with users spending more time browsing and interacting with the site.
  • Streamlined Transactions : Integration of secure payment gateways simplified the purchasing process, leading to quicker transactions and an enhanced customer experience.

15%

Increase in backoffice operational efficiency

60%

Improvement in customer satisfaction survey